'Surge is an animal rights organisation determined to create a world where compassion towards all non-human animals is the norm. Surge's aim is to spread awareness, educate the public and assert a peaceful stance against animal exploitation. Surge approaches animal rights activism through well-orchestrated demonstrations, outreach events, films and online campaigns with a focus on positive community building and bringing vegan education to university campuses. Surge asserts that animal oppression is not a matter of welfare, it is a matter of liberation. Animals are here with us, not for us and until this realisation is understood Surge will be the voice for those who are ignored.'